Britain in Europe

Britain in Europe Branding

Britain in Europe was launched in 1999 by Tony Blair, Gordon Brown, Kenneth Clarke, Michael Heseltine and Charles Kennedy. In 2003, the organisation formally linked itself with the pro-European organisation, the European Movement. At that time I was asked to create a more engaging and positive brand to promote the campaigns message to the wider public.

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The solution was to create a new identity using the prefix ‘be’ and use it as a messaging tool to highlight the positive reasons for engaging with the European Movement.

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A whole range of materials were produced for campaigning at events and conferences. I was also involved in developing the organisation’s online presence through a website and also producing an ‘activists’ campaign pack to spread the word in their local area.

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