Miss Clinique

Miss Clinique Branding

Clinique identified a large, but untapped, new market of 17-19 females for their cosmetics range. They required a new brand and identity to target specifically this demographic. The solution – Miss Clinique. As part of the project we went about regrouping and reclassifying their product range to suit the needs of a younger audience/consumer.

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The initial campaign was launched online through their website and display advertising, though soon after the initial success it was rolled out in-store and outdoor. Certain products were also then branded as ranges of ‘Miss Clinique’.

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