Datacopy

Datacopy Branding

Datacopy is one of Europe’s most popular paper brands, and in 2006 I was involved in a complete rebranding exercise, led by Futurebrand, that involved redefining the product range, developing new brand messaging and producing extensive pan-european brand guidelines for agencies and suppliers.

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I designed the packaging for the entire product range for both paper weights – Everyday Printing and Colour Printing.

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A full suite of digital communications were also produced including – website, eshop, supplier CRM, presentation templates and online advertising.

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As part of the ongoing brand promotion I was involved in designing, annually, the Datacopy exhibition stand at Paperworld.

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