Evolve Paper

Evolve Branding

MReal, the European paper manufacturer, were launching a new sustainable and eco-friendly paper range and needed a name, messaging and brand identity.

The solution – ‘Evolve. Recycled. No Compromise.

The Evolve brand identity and core values were communicated with a simple marketing concept that creates a link between the natural environment and the products. This concept allowed the brand to communicate its philosophy of uncompromising product and environmental performance.

Extensive brand guidelines were produced and rolled out into packaging, marcomms, digital and exhibition design.