Harrods – de:lux (Pitch)

Harrods De:Lux Logo

Harrods wanted to develop an digital showcase, through their website, that mirrored the in-store experience. They wanted a showroom vehicle and required a name and overall concept to house the many high-end brand that were in offer through the store.

The concept was – ‘De:Lux – Follow the lights.

Harrods De:Lux_Website
We also designed an immersive iPad application through a 3D ‘World of Lights’, replicating the famous Harrods store at night. The user navigated the app through ‘lightwalks’ to find their chosen brand.

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