Virgin Holidays – Vroom

Vroom Branding

Virgin Holidays wanted to create the UK’s first ‘tourist operator departure lounge’ in 2007 at Gatwick Airport. When I was commissioned the project was just at the blueprint stage and they required creative input on the interior and services as well as a name and brand, that would appeal to the target demographic. The new brand needed to have relevance to the wider Virgin brand/s while still being distinct, fun and fresh.

The result was the ‘V-Room‘.

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As part of the project I created a range of marketing communications, direct mail and signage throughout the airport.

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I also worked closely with the project Architects to define the space, services, features and interior branding.


The ‘V-Room’ Gatwick has been so successful that the model has been duplicated and rolled out at Manchester Airport.